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[이슈및위기관리론]JetBlue 최종본

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작성일 22-10-13 12:02

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Download : [이슈및위기관리론]JetBlue 최종본.pptx







Download : [이슈및위기관리론]JetBlue 최종본.pptx( 61 )




_SLIDE_1_
JetBlue’s Crisis on Valentine`s day
JetBlue Case Analysis
_SLIDE_2_
Contents
Case Analysis
01 About JetBlue
02 Timeline
03 Objective
04 Response
05 Analysis of crisis type & strategy
06 Evaluation
_SLIDE_3_
01. Company Description
_SLIDE_4_
JetBlue Airways
Company Description

Part 1.

One of American low-cost airlines in Queens, NY
Hub airport : John F. Kennedy International Airport (JFK) / more than 60% of jetBlue planes use a day

Unlike other low-cost airlines,
Differentiated services such as wide and comfortable
seats, serving free snacks, seat-back TV Service, etc.
- Recruitment of ‘outgoing’ employees
- Fun, young, friendly and energetic corporate image.
Founded by David Neeleman in 1999
“bringing humanity back to air travel & making the experience of flying happier and easier for everyone.”



? JetBlue grew rapidly in airline industry.
_SLIDE_5_
02. Timeline
_SLIDE_6_
JetBlue Airways
Timeline

Part 2.






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[이슈및위기관리론]JetBlue 최종본


[이슈및위기관리론]JetBlue 최종본 , [이슈및위기관리론]JetBlue 최종본인문사회레포트 , 이슈 위기관리론 JetBlue 최종본
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[이슈및위기관리론]JetBlue 최종본
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